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' The world of Moyarta '


Autumn Entertaining - using seasonal produce as inspiration for the perfect table.

Sunday, May 27, 2012
Inspired by our years of living in America’s North East, surrounded by the spectacular colours of the fall, we decided to put together some ideas for seasonal Autumn entertaining not only for our own enjoyment but as inspiration for our Moyarta readers as well. A beautifully decorated table using the fall colour pallet along with a wonderfully tasty and aromatic menu. Now as Autumn is upon us here in Australia and the weather is getting colder, it’s the perfect time to be setting an Autumn inspired table, creating a wonderful seasonal menu and inviting friends and family around for a cosy harvest feast.

Vermont foliage in the fall.

There’s something very satisfying about going to a local farmers market or even visiting a farm or orchard and picking out the freshest produce, directly from the grower in order to create a special seasonal menu.  Throughout the North East during the fall, roadside markets selling pumpkins and squash can be found everywhere as the country gets ready to decorate for Halloween and Thanksgiving.

Roadside farmers market in Vermont, USA.

We are fortunate to be close to the wonderful Northside Produce Market here in Sydney that is held on the third Saturday of every month.  On our recent visit, we sourced fresh fruits and vegetables, cheeses, wines, meat, flowers and eggs all directly from growers all over NSW.  Totally inspired by what we found, we created our beautifully fragrant Autumn Butternut Squash and Apple Soup (contact us for the recipe).

We also recently found out about the wonderful Locavore fresh produce guides.  The guide has been produced for Victoria, with the NSW version coming in Spring 2012.  The guide is a wonderful resource for sourcing seasonal produce directly from growers and should provide plenty of inspiration for seasonal cooking:

Next on the list was creating our Autumn table using accessories in all the colours of the fall.  Here’s a picture of our table.  We used linen and accessories in varying shades of orange, green and gold.

We’ve put together an inspiration board for putting together an Autumn table using the same colour pallet.  Our board uses coloured linens from Sferra, beautiful china and glassware from some of the world’s finest brands as well as accessories available from Moyarta.

Source Guide:
1. Sferra Festival Linens, available in tablecloths, napkins and placemats.  Colours shown are Paprika, Sunset, Brick and Sage.
2. Bernardaud Frivole after dinner cup and saucer.
3. Wedgewood Dynasty Soup Bowl.
4. Moyarta Olive Woven Placemat.
5. Medusa Soup Ladle by Versace.
6. Kim Seybert Glassware.
7.  Moyarta Lime Flower Burst Napkin Ring.
8. Kim Seybert Herringbone Napkin.
9. Kim Seybert Celedon Spider Burst Napkin Ring.
10. Havilland Laque De Chine dinnerware.

So cosy up with friends and family, a steaming bowl of soup and enjoy a long relaxing Autumn afternoon entertaining in style.

Enter To Win. Moyarta's Festival Linens Giveaway.

Saturday, April 14, 2012

How To Choose The Perfect Colour for Your Table Linens - The Sferra App

Wednesday, April 11, 2012

Firstly, who would have thought that it was possible to even find table linen in 101 colours and secondly, who would have thought that there would be an App developed just to help you choose your colour.

Well, we are here to officially tell you that all things are indeed possible.

Moyarta have recently become the exclusive Australian stockists of the fabulous Sferra Festival linens that are available in 101 beautiful and vibrant colours. Beautiful quality, hemstitched linens made exclusively for Sferra in Europe using exceptional linen from Lithuania.

You might wonder, how on earth one would choose from such a dazzling selection? This is what the Sferra Linen Colors App is for.

It’s simple really. The App is designed for iPhones and iPads so all you have to do in order to get started is download it from the iTunes App store.  It’s fun, free and will only take a couple of seconds.  Use the App to take a picture of the dinnerware (or décor) you are trying to find the perfect linen colour to coordinate with and then let the App suggest which colours might work best.


Here are a couple of demonstration videos with Newell Turner, Editor in Chief of America’s House Beautiful Magazine and Martha Stewart to show you how it works and to help you get started. 

The Martha Stewart Show - Featuring Paul Hooker, President of SFERRA from SFERRA on Vimeo

Linen Colors by SFERRA demonstrated by Newell Turner and Brad Ford from SFERRA on Vimeo

Don’t forget though, Moyarta has samples of each of the 101 colours in our Mosman showroom and we would be only too delighted to show you.  We will help you select the perfect colour for your table.   Call or contact us to arrange a time to come and see us in the showroom.

Introducing Festival linens by Sferra: Tablecloths, Napkins, Placemats now available in 101 Gorgeous Colours

Tuesday, April 10, 2012

Are you tired of always using the same napkins on your table?   Is the beige and white colour pallet we see in all the stores becoming a little old?   Have you often wondered where to go to find the perfect colour tablecloth, napkins or placemats to go with your beautiful china? 

Well if you answered yes to any of these questions, then we have just what you need.  We are delighted to announce that Sferra’s Festival linens are now available through Moyarta in Australia and come in an amazing array of 101 colours. 

That’s right! 101 fabulous and vibrant colours.

Dinner Napkins, Cocktail Napkins, Tablecloths, Runners and Placemats all available in 101 different colours.

Moyarta carries in stock, the cocktail napkins, dinner napkins, placemats and various sized rectangular, square and round tablecloths in white.    So if you need a gorgeous basic white linen tablecloth, we have you covered and you can have it delivered right away.

Insert Photo of Moyarta’s stack of white tablecloths etc. 

All these items can be ordered in whichever colour you choose with a 2 to 3 week delivery time. All you have to do is select your colour from our Festival Colour chart ( insert link to colour chart) and order here ( insert link to napkins) and we will take care of the rest.

We are loving Hydrangea and Marine and Peacock and Cottoncandy…… which one to choose? The list goes on and on…….. enjoy…..

Use the Sferra Linen App now from the iTunes App Store to help you choose your linen colour, as demonstrated in the the video below or contact Moyarta for assistance.

Linen Colors by SFERRA App Video from SFERRA on Vimeo.

Learn more about the Linen Colors by SFERRA App with this exciting and informative video

Moyarta Launches Sferra Fine Linens to Australia

Monday, April 09, 2012

We are absolutely thrilled to bring the beautiful table linens of Sferra Fine Linens to Australia.  Internationally renowned for their exceptional quality, these luxurious linens in a wide variety of colours will help to set the theme for any elegant table.

Firstly though, a little bit about the company. Based in New Jersey, USA but originally founded in Venice in 1891 by Gennaro Sferra, Sferra Fine Linens soon set a new standard for luxury fine linen. The first Sferra factory was opened in the shadow of the Rialto Bridge in Venice in 1905.   Gennaro’s intricate Venetian lace cuffs and collars were prized and coveted, and as the turn of the century approached, Gennaro expanded his market to the United States.  Traveling regularly in the U.S., he found his ideal clientele in the grand seaside resorts of the “Gilded Age” that dotted the East Coast from Maine to Palm Beach.

Our favorite Gilded Age “Summer Cottage” located in Newport, Rhode Island

Gennaro relocated his company and family to the United States permanently in 1912 and opened a store on Fifth Avenue New York selling luxurious linens as well as fine laces and intricate embroideries. He returned by steamer to Europe twice a year in order to work on new collections to the ever expanding range.

The next generation saw Gennaro’s two sons, Enrico and Albert, further expand their father’s collection to include the most luxurious European linens of the day–renowned double damask from Ireland, Alençon laces from France, and beautiful embroideries from Belgium and Switzerland.   In 1977, the company was sold by the Sferra family to Paul J. Hooker. Since that time, the company has expanded and secured it’s reputation as a leader in the luxury linens industry. Sferra Fine Linens are now sold throughout the United States and Europe. Their reputation for using only the finest quality fabrics and threads has seen their collections selected by leading hotel chains as well as being used in the White House and many other fine homes throughout the world.

Moyarta is excited to be bringing these fine linens to the Australian market. Beginning with Sferra’s Festival Linens in a staggering range of 101 amazing colours we can now help our customers to match their linen colours to their favourite dinnerware, their home décor or to any colour pallet of their choosing. Tablecloths,  dinner napkins, cocktail napkins and placemats are all available in 101 vibrant colours.

Click here to read more about the history of the Sferra Fine Linens company and also browse their collections. Don’t hesitate to contact Moyarta if there is something from Sferra’s other collections that you see on the Sferra website and would like us to order for you. There is a wide collection of table linens as well as bed and bath and gift collections.

The History of the Sferra Company