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Moyarta Launches Sferra Fine Linens to Australia

Monday, April 09, 2012


We are absolutely thrilled to bring the beautiful table linens of Sferra Fine Linens to Australia.  Internationally renowned for their exceptional quality, these luxurious linens in a wide variety of colours will help to set the theme for any elegant table.


Firstly though, a little bit about the company. Based in New Jersey, USA but originally founded in Venice in 1891 by Gennaro Sferra, Sferra Fine Linens soon set a new standard for luxury fine linen. The first Sferra factory was opened in the shadow of the Rialto Bridge in Venice in 1905.   Gennaro’s intricate Venetian lace cuffs and collars were prized and coveted, and as the turn of the century approached, Gennaro expanded his market to the United States.  Traveling regularly in the U.S., he found his ideal clientele in the grand seaside resorts of the “Gilded Age” that dotted the East Coast from Maine to Palm Beach.



Our favorite Gilded Age “Summer Cottage” located in Newport, Rhode Island


Gennaro relocated his company and family to the United States permanently in 1912 and opened a store on Fifth Avenue New York selling luxurious linens as well as fine laces and intricate embroideries. He returned by steamer to Europe twice a year in order to work on new collections to the ever expanding range.




The next generation saw Gennaro’s two sons, Enrico and Albert, further expand their father’s collection to include the most luxurious European linens of the day–renowned double damask from Ireland, Alençon laces from France, and beautiful embroideries from Belgium and Switzerland.   In 1977, the company was sold by the Sferra family to Paul J. Hooker. Since that time, the company has expanded and secured it’s reputation as a leader in the luxury linens industry. Sferra Fine Linens are now sold throughout the United States and Europe. Their reputation for using only the finest quality fabrics and threads has seen their collections selected by leading hotel chains as well as being used in the White House and many other fine homes throughout the world.


Moyarta is excited to be bringing these fine linens to the Australian market. Beginning with Sferra’s Festival Linens in a staggering range of 101 amazing colours we can now help our customers to match their linen colours to their favourite dinnerware, their home décor or to any colour pallet of their choosing. Tablecloths,  dinner napkins, cocktail napkins and placemats are all available in 101 vibrant colours.




Click here to read more about the history of the Sferra Fine Linens company and also browse their collections. Don’t hesitate to contact Moyarta if there is something from Sferra’s other collections that you see on the Sferra website and would like us to order for you. There is a wide collection of table linens as well as bed and bath and gift collections.


The History of the Sferra Company



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